Brits Spend a Year and A Half of their Lives Deciding What to Eat
A poll of 2,000 adults found the nation's love of food means an average of around 35 minutes every day is spent thinking about, choosing, or discussing what to eat. That amounts to around four hours a week or the equivalent of almost nine days over the average year.
On top of that, the average adult will also spend 46 minutes a month looking at menus online and deciding what to eat out – more than nine hours a year. But almost four in ten of us enjoy the process, with 28 per cent saying they get excited by the anticipation of choosing a meal. And 68 per cent say they see the conversation around food and what to have a staple part of eating out with friends.
A spokesman for Giraffe World Kitchen (www.giraffe.net), which commissioned the research, said: "Food is a big part of our lives and as a nation our love affair with world food is growing and growing. It appears we are spending more of our time thinking about food, choosing where we are going to eat and simply what meal we are going to have. At Giraffe World Kitchen we have a passion for world food and love the discussion and decisions – whether it's between a dish from Turkey or Taiwan, Vietnam or the Punjab."
Dinner accounts for the biggest chunk of time spent deciding, with the average adult spending just over 10 minutes thinking about what to have for their evening meal each day. Almost six minutes is spent deliberating lunch choices while even breakfast sees three minutes of decision making, then a further eight minutes a day will be spent discussing food and the various choices on offer to them with friends and family.
Eating out also sees a great deal of time spent choosing what to eat with the average adult spending six minutes looking at menus online before they even get to the restaurant.
More than three quarters admit they often find it tricky, or take some time to decide what food to have, with 67 per cent saying they find it a tough call to settle on the type of cuisine they fancy. More than half put this down to there being so much choice nowadays, while 49 per cent simply want to make sure they pick the right dish because they want to enjoy it.
A spokesman for Giraffe World Kitchen added: "Our passion is exploring the world to discover new flavours and bring them back to share with people. We have a complex process to decide which of the dishes we've discovered will make it onto our menus so we understand, and want to help people choose their perfect dish from our new menu.
"Visit any Giraffe World Kitchen restaurant across the country until the end of July and if you can't decide what to eat (and are feeling adventurous) then simply tell your server 'Surprise me' and they'll bring you a dish of their choosing from the menu and take 10% off the cost of the dish too."
Giraffe World Kitchen Culinary Conundrums (1)
Time spent deciding what to have per day:
Breakfast – 2 minutes 56 seconds
Lunch – 5 minutes 48 seconds
Dinner – 10 minutes 22 seconds
Snacks – 3 minutes 48 seconds
Drinks – 3 minutes 31 seconds
Discussing food choices with family/friends work colleagues – 8 minutes 26 seconds
Total: 34 minutes 51 seconds
Do you have a hard time deciding on what to eat? Let us know on Twitter @theladymagazine
On top of that, the average adult will also spend 46 minutes a month looking at menus online and deciding what to eat out – more than nine hours a year. But almost four in ten of us enjoy the process, with 28 per cent saying they get excited by the anticipation of choosing a meal. And 68 per cent say they see the conversation around food and what to have a staple part of eating out with friends.
A spokesman for Giraffe World Kitchen (www.giraffe.net), which commissioned the research, said: "Food is a big part of our lives and as a nation our love affair with world food is growing and growing. It appears we are spending more of our time thinking about food, choosing where we are going to eat and simply what meal we are going to have. At Giraffe World Kitchen we have a passion for world food and love the discussion and decisions – whether it's between a dish from Turkey or Taiwan, Vietnam or the Punjab."
Dinner accounts for the biggest chunk of time spent deciding, with the average adult spending just over 10 minutes thinking about what to have for their evening meal each day. Almost six minutes is spent deliberating lunch choices while even breakfast sees three minutes of decision making, then a further eight minutes a day will be spent discussing food and the various choices on offer to them with friends and family.
Eating out also sees a great deal of time spent choosing what to eat with the average adult spending six minutes looking at menus online before they even get to the restaurant.
More than three quarters admit they often find it tricky, or take some time to decide what food to have, with 67 per cent saying they find it a tough call to settle on the type of cuisine they fancy. More than half put this down to there being so much choice nowadays, while 49 per cent simply want to make sure they pick the right dish because they want to enjoy it.
A spokesman for Giraffe World Kitchen added: "Our passion is exploring the world to discover new flavours and bring them back to share with people. We have a complex process to decide which of the dishes we've discovered will make it onto our menus so we understand, and want to help people choose their perfect dish from our new menu.
"Visit any Giraffe World Kitchen restaurant across the country until the end of July and if you can't decide what to eat (and are feeling adventurous) then simply tell your server 'Surprise me' and they'll bring you a dish of their choosing from the menu and take 10% off the cost of the dish too."
Giraffe World Kitchen Culinary Conundrums (1)
Time spent deciding what to have per day:
Breakfast – 2 minutes 56 seconds
Lunch – 5 minutes 48 seconds
Dinner – 10 minutes 22 seconds
Snacks – 3 minutes 48 seconds
Drinks – 3 minutes 31 seconds
Discussing food choices with family/friends work colleagues – 8 minutes 26 seconds
Total: 34 minutes 51 seconds
Do you have a hard time deciding on what to eat? Let us know on Twitter @theladymagazine