Dogmatic UK LTD

Dogmatic UK Ltd is an innovative dog collar creator which has developed a unique head collar designed to keep dogs of all shapes and sizes safe and under control. To celebrate the firm’s success for the second year running in the Pet Product & Services Awards we profile the firm and share the story behind the product that has led it to be the success it enjoys today.

For more than 18 years Dogmatic has been producing the award winning head collar that offers full control but is safe and gentle.

Designer Susan Lesley has leg, back and neck pain for 28 years due to nerve problems and arthritis resulting in nine major operations plus arthritis in in her hands. She has had her spine rebuilt from pelvis to neck.

This meant she could no longer walk or even hold the dogs she had loved for many years which was an upsetting change in her life. She and her family had kept Dobermans for 26 years and enjoyed showing them. They were using known makes of head collars but found not only did they not stop pulling, but they were rubbing and riding onto the dogs eyes and they had even managed to get them off.

As such Susan and her daughter Zoe worked with a saddler  wo created a range of prototypes which the pair trailed to create a solution that would help Susan to walk her dogs again in comfort.

Over the years the prototype head collars have evolved into the present design and the finished product is comfortable and does not ride up or go near the dogs eyes. It works on all breeds/sizes of dogs and ensures your dog will immediately follow you where you want to lead.

An extra bonus is that in an emergency the Dogmatic can be used to close the dog’s mouth and turn its head to enable the owner to keep their dog safe but immediately releases again allowing the dog to pant, drink or carry a toy. It is very comfortable for the dog to wear and offers complete control for the owner.

Thanks to this unique innovation, the Dogmatic team have even been able to help other disabled owners with their dogs and also dogs in rescue who were previously untrainable and, therefore unable to be rehomed. As such they have been able to use the innovation to benefit both owners and their dogs.

Together Zoe and Susan have slowly built up the Dogmatic brand and the head collar, collars and leads are now in the shops, vets, on trade stands, being used by police, prison officers, rescues, behaviourists, trainers and clubs as well as individual dog owners.

Being passionate about dog owners, the Dogmatic team try to help small business, clubs and other organisations by offering low minimum orders at trade prices, so any profits can go back to then. The Dogmatic solution is also endorse by famous dog behaviourist Dr David Sans and recommended as his choice of head collars in his books.

Seeking to build upon the success of the Dogmatic brand, Zoe and Susan will continue to work to ensure that their solution meets the needs of today’s dogs and their owners over the coming years so that they can continue to enjoy safe and comfortable interactions.