Launching today...

QVC collaborates with the Museum of London
QVC's collaboration with the Museum of London lauches today.

The TV shopping retailer has created a replica collection of some of the world's finest Elizabethan and early Stuart jewels and gemstones from The Cheapside Hoard.

The launch comes ahead of new exhibition The Cheapside Hoard: London's Lost Jewels at the Museum of London (opening on October 11) which will showcase an exquisite collection of jewellery, unexpectedly discovered beneath a cellar floor over 100 years ago in Cheapside.

Featuring stunning Byzantine cameos, glittering garnets, diamonds, amethysts and sapphires, the exhibition opens up the world of the early modern goldsmith-jeweller and their creative talents and techniques. Drawing on all corners of the world; the emerald mines of Colombia, the diamond graves of India and pearl banks of Bahrain, the jewels of The Cheapside Hoard showcase London's role in the international gem trade in an age of global conquest and exploration.

QVC collaborates with the Museum of London

QVC's replica collection includes some of the hoard's highlights including necklaces, pendants, rings and earrings, each piece set with stunning gemstones based on original pieces from The Cheapside Hoard.

Joanna Mansbridge, head of jewellery buying for QVC said, "This is a one of a kind collection for QVC, the jewellery creates a real talking point and each piece has a unique story to tell about the history of London. We are thrilled to have partnered with Museum of London on this industry first."

Harriet Berry, Licensing Manager, Museum of London said: "The partnership between the Museum of London and QVC is an exciting first for the Museum of London and the museum sector overall. This truly multi-channel partnership gives people from across the UK the opportunity to own their own beautiful piece of jewellery inspired by the stunning Cheapside Hoard whether they choose to visit the museum shop, watch QVC or shop online."

Prices range from £79.00 to £469.00. The collection is available to buy exclusively from www.qvcuk.com from today (September 3) and also from the Museum of London gift shop throughout the exhibition.